Made for FET pregnancies & surrogacy

Your little
journey, held with care.

A calm, private companion for intended parents and surrogates β€” every milestone, scan, medication and heartbeat safely kept in one beautiful place.

Private by designBuilt with surrogates & IPsFree forever plan
Soft natural light on hands cradling a pregnant belly
Private
Member-only access
FET-aware
From transfer to birth
Gentle AI
SAM, your AI midwife
Made in πŸ‡ΏπŸ‡¦
Pay in ZAR via PayFast
Everything in one place

From beta hCG to the very first kick.

BabySAM follows the unique rhythm of an FET pregnancy β€” clinic-aware, gently designed, and built to be shared only with the people you love.

FET-aware timeline

Your week and milestones, calculated precisely from transfer day β€” including embryo age and due date.

SAM, your AI midwife

A calm companion who remembers your journey and answers gently β€” anytime.

Bloodwork that reads itself

Snap a lab β€” AI extracts hCG, progesterone & more.

Medication tracking

Doses, refills & clinic-ready reports.

Nutrition & wellness

Daily logs, weekly summaries & gentle suggestions.

A private family feed

Scans, kicks and milestones β€” only the people you invite can see them. No more group chats, no public posts, no compromise.

How it works

Three steps to a calmer pregnancy.

01

Set your transfer day

Tell us your FET date and embryo age β€” we build your private week-by-week timeline instantly.

02

Invite your circle

Surrogate, partner, parents, your doctor β€” everyone sees only what you choose to share.

03

Track gently, share beautifully

Log meds, upload scans, journal feelings. SAM and your timeline grow with you.

A phone resting on a soft blanket beside tea and eucalyptus
β€œOur surrogate, my husband and I finally have one calm place to share every scan, every milestone β€” without group chats or spreadsheets. It feels like ours.”
L
Leah & Theo
Intended parents Β· Cape Town
Pricing

Simple, gentle pricing.

Start free. Upgrade when you're ready. Billed securely in ZAR via PayFast β€” cancel anytime.

Free

Everything you need to begin tracking your journey.

R0/ forever
  • 1 journey
  • Daily journal & symptoms
  • Week-by-week timeline
  • Family feed (limited photos)
  • 3 document uploads
Start free
Most loved

Premium

The full BabySAM experience for your whole care circle.

R99/ month

Or R899/year β€” save 24%

  • Everything in Free
  • Unlimited journeys
  • Unlimited photos & video
  • AI bloodwork OCR + SAM chat
  • Medication & symptom reminders
  • Doctor & family invites
  • Full document vault
Start with Premium

Subscriptions renew automatically. Cancel from the Premium page in your account at any time.

Questions

Good to know.

Is BabySAM only for FET pregnancies?+

It's purpose-built for FET, surrogacy and IVF journeys β€” but anyone pregnant can use it. The timeline simply uses your transfer or LMP date.

Who can see my journey?+

Only people you explicitly invite. Each member has a role (intended parent, surrogate, doctor, family) with the right permissions. Nothing is ever public.

Is SAM a real midwife?+

SAM is an AI companion designed for warmth and accuracy. She is informational only β€” never a replacement for your doctor or midwife.

How does billing work?+

Free forever for the basics. Premium is R99/month or R899/year, billed securely via PayFast in ZAR. Cancel anytime from your account.

Can my doctor join?+

Yes β€” invite a doctor with a dedicated role. They get clinic-ready medication reports and access to relevant scans and labs.

Begin today

Hold every heartbeat, every milestone β€” beautifully.

Free to start. No credit card. Just a calm, private place for your little journey.